Apart from shoes, I have another serious weakness. Stationery. I swear I could spend every dollar we have in savings in an office supply store in one afternoon. It’s a little sad really! Or do I mean awesome? Yes I mean awesome!!!
So of course when it came to release the Fall collection, I decided a little bit of a stationery overhaul was in order. I asked my fabulous graphic designer/dearest and best friend Alissa (you should totally visit her blog and her store) to create something inspired by Australiana – to keep consistent with the line.
And I’ve got to say, I was totally blown away by how amazing the design turned out! That girl is freaking awesome. I decided to get them printed through MOO cards, after a recommendation by my sweet friend Jess – and I could not be more pleased. Unlike other places, they let you choose up to 50 different images to put on the back of your cards. So I have my business card details/design on one side, and lookbook images on the reverse.
I freaking love these cards. I’m so thrilled!! I also revamped my hang tags and stickers (same design just cropped) and got them printed up with MOO too.
I could not be more in love with all of my stationery – branding is so important, and I feel like this is all so me, and a perfect representation of my Fall line. It’s such a wonderful feeling when I pack up an order, and top it off with my beautiful stationery. Maybe I’m a geek, but that makes me happy!
What do you all think?
