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Behind The Scenes / From The Workroom

Behind The Branding

I’ve been so excited to chat to you all about my new logos and pattern covers etc !

When I first started thinking about branding for my patterns, and taking them into a new area, I begun trying to figure out what I wanted them to look like. I knew that the branding could make or break them, so I wanted everything to be perfect. Then I spent a lot of time bashing my head against the wall trying to design the graphics I’d need, and come up with branding which matched what was in my head… umm by myself. It was frustrating, and rather fruitless. Finally I realised something I should have known from the beginning – I am not a graphic designer. Nope. Not even close. Everyone has their strengths, and clearly, graphic design wasn’t mine. It was time to hire a professional.

My mind immediately went to Melissa Esplin. I have been reading Melissa’s blog for a while, and I adore all of her design work. She is not only an amazing graphic designer, but she is an artist, and a fantastic seamstress. Even better, I feel like we have very similar tastes. And I like her. I know that sounds silly, but I find projects go a lot smoother when you work with someone you get along with on a personal level. It was my hope that by asking help from someone with a similar aesthetic and similar likes to my own that somehow, we could come up with something great (and hopefully no more head bashing against the wall hehe)

And you know what? That was completely the right strategy. Right from the beginning Melissa was amazing to work with. From our phone consult to our emails, I always felt like she knew exactly what I wanted – and even though sometimes I gave her very vague impressions of what I wanted, she managed to understand what I meant, almost intuitively and gave me something incredible every time.

For my new logo, she took my name in my handwriting, and then recreated it in calligraphy. All by hand. This girl is beyond talented. I swear. The second I saw it I was in love.

She designed the pattern covers, down to the fantastic illustrations, and all the titles are hand written by her.

But the work she did went beyond that – she even created all the elements needed in the patterns themselves – which I think gives them a wonderful continuity. I honestly think the new branding is the cherry on top. I feel like it all suits me and my style perfectly, and I couldn’t have done it without Melissa :)

About Author

Meg is the Founder and Creative Director of Megan Nielsen Patterns, and is constantly dreaming up ideas for new sewing patterns and ways to make your sewing journey more enjoyable! She gets really excited about design details and is always trying to add way too many variations to our patterns.

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mil
mil
10 years ago

I think your patterns are wonderful….and talented people will always find each other! Can’t wait to see what the future brings…

Sophia
10 years ago

You found a very talented graphic designer. I love the logo and the pattern envelopes. Everything is beautiful!

Lizz
10 years ago

I recently received my first pattern from you and I was so impressed with the contents. Everything is so beautiful, right down to the velcro envelope closure. I’m glad that you found a very talented graphic designer who shares your aesthetic.

Emily McIntyre
10 years ago

Everything looks incredible! Congratulations.

Lindsay {Shrimp}
10 years ago

Melissa really is just so talented and so sweet. What a great look you two put together!!!

Annelise
Annelise
10 years ago

Clearly it did work because your patterns look amazing!

Paunnet
10 years ago

I love everything about your new patterns and the handwriting is truly adorable.

Meg
Meg
10 years ago

Sounds like a perfect partnership! Everything looks great. :)

Fabi
10 years ago

How cute! I love the result!

Joy
Joy
10 years ago

I love your branding and your patterns look adorable =] I’d love to give them a try soon even tho I’ve never used someone else patter to sew. Congrats on the launch of your new Branding =]

Marit
Marit
10 years ago

The second I saw the patterns I wondered who had done the graphic design, so I have been eagerly anticipating this blog post:) You both are very talented and have created a beautiful brand design together! I can’t wait for your next patterns, Megan, especially the Gumnut coat!

Whatever DeeDee Wants
10 years ago

I love the look of it! It looks great.

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[…] was rather enamored with them – so whilst we were chatting about work, i mentioned how cool i thought they were – and she sent me one! Isn’t she just the […]